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Siemon Scamell-Katz
Siemon Scamell-Katz
Founder, TNS Magasin. Retail "crusader, pioneer and gentlemanly capitalist".
Crusader, pioneer and gentlemanly capitalist Siemon is the Founder of TNS Magasin, the international shopper strategy consultancy, and Global Director of TNS Retail and Shopper Area of Expertise.
Siemon has been banging on about Shopper since he established TNS Magasin in 1991 and is delighted that so many people are now listening to him. Having spent seventeen years researching shoppers in their natural habitats throughout the world, he has unparalleled insight into shoppers and the shopping process and – perhaps most importantly – how best to use this knowledge. On a good day, Siemon can be quite amusing, so he's a popular speaker and commentator on the shopper and shopper-based business. He is enthusiastic, nay passionate, when it comes to embedding shopper insight and using it to drive strategy. He's also pretty keen on his kids, art and cricket: the order varies sometimes.
He shares TNS Magasin with a whole bunch of bright, committed people who give many leading brands and retailers a competitive edge through a combination of shopper research, global insight and strategic consultancy.
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